Deskripsi
Recent development on Indonesia digital technology has
transform culture and the way of people interact each other on both
social and business activities. Extensive broadband coverage
expansion and increasing trend on smartphone penetration give
significant impact to the growth on internet user (dominated by
mobile internet), social media users, and mobile applications
include local based applications. Digital economy contributes to
economic development. Broadband development affects many
other sectors such as banking, trading, tourism, transportation and
agriculture. This study focuses on digital inclusion in agriculture.
Although digitalization could contribute to the improvement in
many cases, it doesn’t necessary solve all the problems. There are
some analog sides of the industry that require analog approaches.
This book focuses on cocoa sector as one of Indonesia seed
commodity and part of international market which was supported
by 1.7 million hectares plantation and 1.7 million farmers. Global
cocoa value chain inclusion does not necessary improve the
fartmers’ quality of life due to various problems faced by cocoa
farmers. As mentioned above, this study analyses the industry
environment and seeks the proper analog and digital approach to
improve the competitiveness of Indonesia cocoa. As part of the
analysis on digital contribution, this study also analyses the
technology acceptance by cocoa farmers and the impact to their
business performance.
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